BTL Marketing Marks 5th Anniversary

BTL Marketing Solutions Limited (BTL), a leading advertising and digital marketing firm, has marked its 5th anniversary in Ghana with a determination to spread its tentacles to most parts of the continent and beyond.

The Abofu-based outfit, which first set up base at Spintex and Adabraka and operated in hotels and rented space before obtaining its office off the N1 Highway, has indicated that it will work hard to sustain the 12 A-class accounts it manages for corporate Ghana, as well as the 12 A-class accounts it manages in Congo.

Chief Executive Officer (CEO) of BTL Gabriel Kojo Appiah, said BTL has footing in nine African countries but by year 2020 “we purpose to increase that number to 19,” adding that the firm’s seven cardinal principles would not be eroded.

According to Mr Appiah, brands needed support for which reason BTL work hard to become the most influential agency in West and East Africa by year 2020 and Africa as a whole by 2027, with an eye on Asia and the South America markets.

“Calculated strategy has been put in place and we are already in Ghana, Liberia, Sierra Leone, Nigeria, Kenya, Congo, Gambia and Zambia so the dream can materialize,” he declared.

Keen to lift people out of poverty, Mr Appiah said BTL’s brand activations provided income for 3,721 people in Ghana, while in Liberia 1,200 casual employees got paid for work done.

The CEO thanked BTL, its bankers – Ecobank, Fidelity and Stanbic, for ensuring they stayed in shape financially without overspending, stressing that BTL takes its corporate social responsibility seriously.

Head of Operations for BTL Marketing Solutions Limited, Solomon Nanfa, said the clients trust BTL with their business because it delivers well and surprises clients.

He added that he was grateful to suppliers for their partnership.

Source: Daily Guide

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